General information

The Brothers Reto and Alexander Wälchli drank a lot of coffee during their IT training, which left its mark on their teeth. Since professional tooth whitening at the dentist was out of the question for them for cost reasons, they looked for alternatives. On the Internet, they discovered many home whitening products from the USA but quickly realised that nothing comparable was available on the market in Switzerland. They decided to change that. In collaboration with Swiss dentists and dental experts, they developed ALPINE WHITE's first and now best-selling product in 2014: the Whitening Strips. Since then, a lot has happened. New products have been developed and ALPINE WHITE is now available in retail stores and pharmacies throughout Europe.

What began as a niche product for tooth whitening has gradually become a coherent range for natural dental care. Always with the goal in mind: healthy, white teeth for everyone.